Last updated 13th April 2019
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July 13th, 2013

7/13/2013

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I think today went well, but it could have also gone a little better. I met Mike at Metropolis at 08:00 and we rode to Hoddesdon, me on the Ducati Hypermotard and Mike on the Monster Evo 1100, where we spent the day at the Vintage car rally alongside the Ducati Strada team with their fleet of demo bikes
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To say it was hot was an understatement, it was roasting. Before the day, a route had been devised by a fellow customer at Metropolis which having ridden before, I led out the two Ducati fleet riders on the new Ducati Hyperstrada so they could get an idea of the route and see if it was suitable. Both Paul and Matthew were vastly experienced riders and to be honest I felt a little nervous, but I'm not really sure why. It was decided that the route, although fine for a small group, wouldn't be really suitable for the larger groups that they could accommodate so as Paul knew the area a bit, quickly came up with an alternative, which took in a greater amount of dual carriageways to the North and East of the little Hertfordshire town. I then spent the rest of the day with Lynn and Mike talking to customers, staying out of the sun and just enjoying the day.
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The fleet drew a good amount of interest, but the take up of rides was a little slow. We all thought that the heat had a lot to do with it. Today wasn't the best day to get dressed up in all your gear, but all those who did really enjoyed their rides. 
A few familiar faces popped by and had a chat as well as some members of the DucatiForum, which is always appreciated.
16:00 came around and it was time to pack everything up and head home. After helping to get all the Ducatis in the vans (basically I just wheeled a select few down the road), Mike and I headed back to Barnet and this time I opted for the Monster 1100, which made it three different bikes in one day.
Was the day a success? I'm not sure really, but I think that time will tell. I'm not so sure that a Vintage Car show is the right market place to advertise the Ducati brand. The bikes were certainly popular,that there is no doubt as we saw lots of very happy people, but the vast majority didn't seem to be the usual Ducati fanbase. I really hope that Mike's hard work generates at least a few sales from today and I also hope that I did some good work too. At the very least we introduced the Ducati brand to people and I guess that was one the main reasons for being there.

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    Me

    My name is Matt Brown and I'm a UK journalist formerly based in London, but now calling the South of England home. I've been riding bikes since 2007, but got hooked straight away. Nothing gives me the feeling of freedom, even when stuck in a city. In 2010 I became a RoSPA gold rider, but when it comes down to it, I'm Just a normal man, riding his bikes as often as he can.

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